Your website is often the first point of contact between you and your future customers. However, things are changing fast: whether it's your offers, your customer approach now that you have more experience, but also design trends or safety standards. You may also want to put in new features (now you have more budget to spend on it). In short, a site that was effective a few years ago is often no longer there, and sometimes a re-design of your website makes sense.

Here are the signs that it is time to modernize your online presence.

1. Your design and visual identity are dated

You don't like your logo anymore, neither do your colors. Or maybe you think they might need a little bit of a young man.

This is probably the case because design trends are changing rapidly: for example, some fonts become obsolete. Perhaps also the visuals on your site are no longer on the page or more in accordance with your current graphic charter on your social networks for example.

To help you, you can visit the website Typewolf which gives trends in terms of fonts. And the site Coolors (also in English) will allow you to explore color palettes sorted by popularity.

Remember that your visitors judge the reliability of your services in just seconds before going to another site: it is therefore important to give them a good first impression with current graphic choices.

2. The site is not optimized for mobile

Today, more than 50% of global internet traffic is made from mobile phones. It is therefore absolutely essential that your site be optimised to be seen on a mobile phone (we speak of responsive design in the jargon of webdesigners).

Do the test and go to your site from your mobile phone (and also those of your loved ones if they have different phone models) to see if it is on all devices. Check whether the text is legible, whether elements overlap or exit squarely from the screen etc.

If it's not right, it's high time to call on someone to help you make it compatible because you're definitely losing visitors! In addition, it penalizes your SEO (Search Engine Optimization): this means that search engines and the AIA lower it in site rankings.

3. You have visitors on your site but none becomes customer

You see in Google Analytics (or other statistical tracking tool showing who comes to your site) that you have visitors, but no one contacts you, fills out your forms or downloads your free gifts?

In marketing it is said that your site does not convert.

This often shows that it is time to review the user journey on your site and improve it to direct your visitors to what you want them to do. Otherwise your site is simply useless.

4. Your pages take a long time to load

Your visitors abandon a site if it takes more than 3 seconds to load. There are tools such as Google PageSpeed Insights which gives the time to search your pages from real numbers from the user experience that really came to your site.

Do the test and if your pages take more than 3 seconds to load, it's time to optimize their loading speed, and this can go through a real redesign of your website because sometimes you have to change all the images that are too heavy.

Note: this indicator is also important for your SEO and therefore to appear above in search results on search engines or to be cited in the answers given by the AI.

5. Your site no longer reflects your activity or your positioning

If what your site shows no longer corresponds to what you do, it is certainly time to do a redesign!

For example:
– you have changed offer (by introducing an offer) « premium » for example),
– you turn to a new target or you have stopped targeting another target,
– you have changed your rates or geographical area etc.

If your home page still talks about your old business, you lose credibility and sales opportunities.

Your site must reflect what you are doing today, not what you were doing yesterday.

I hope this article will help you understand whether or not it is time to make a redesign of your website.

Generally, it is good to do so every 3 or 4 years or so to align it with the evolution of your business while taking into account technical developments and new design trends.

Before you start, think about the existing:
– Analyze your data to see on which pages visitors stay or leave,
– Ask your customers about their experience on your site,
– Define clear objectives: Do you want more prospects, better local visibility or a higher-end image?

A website redesign is not a simple painting. This is an opportunity to reflect on your offer and align your digital showcase with your strategic ambitions. Do not hesitate to Contact me If that's something you're considering doing so I can tell you how I can help you.