I don't think it's necessary to convince you: before you buy a product or service, you are always reassured to read testimonials from satisfied customers, and even more on a website. In this article, you will find tips to collect, format, present and disseminate them on your site.

1. What are customer testimonials for on a website?

Your clients' testimonies serve to reassure People who hesitate to call on you. But not just! They also prove that other have gone ahead with the same problem that they are currently meeting, and that you have known find a solution convincing and effective in helping them.

They are also used to give a human side to what you're doing, to prove that there's someone real behind the screen.

And then the testimonies certainly speak about your products or services and their effectiveness but they also sometimes talk about your way of working, your seriousness, your responsiveness or similar settings that are important to consider before buying anything from a website.

2. How to collect them?

The ideal way to collect customer testimonials to put on a website is to have a form to make them fill. Why? Because if they write a spontaneous testimony, they will often write very stereotypical things of style « very professional work ». But if you ask them specific questions, it will guide them and help them answer on the one hand, and on the other hand it will allow you to collect a style of testimony that will really help you because it will show your prospects how much you have helped your clients solve their problem (which is often the same as the one they meet them).
Here 3 or 4 important issues to be included in this form:
– « What was the situation before you called me? »
– « How did my product/services help you? »
– « What are you in today? »
– « Would you recommend me to other people? »

I can help you set up this testimonial on a hidden page of your WordPress site to do more pro if you wish (do not hesitate to Contact me), but otherwise you can do so on a form Google Form For example.

If you don't have a form or if you clients don't take the time to fill it out, you can of course use a spontaneous email, a linkedin post or a whatsapp message they sent you, warning them that you are putting this content as a testimonial on your site.

3. How to present your clients' testimonies?

If your client agrees, the ideal is to put full name and photo to illustrate his testimony and make him credible. If this is not possible, put at least his first name and initial, this should not be a problem.

All the same, put it on an illustration to aerate the testimonies that are often positioned next to each other. If you don't have the client's photo, put on his logo, or a visual of the product he used, or for example the destination he left for if you are a travel agency.

Of course, if you have audio or video testimonials, don't hesitate to put them online, they will strengthen your credibility!

Think about make shorter Testimonials in text format that seem too long as visitors on your site often prefer short texts that go straight to the goal. And put the most important passages in bold to bring them out.

4. Where to put your customers' testimonials on your website?

Now that you have some nice testimonials left by your customers, you may wonder where to put them.

I advise you to put them to several locations your website. Indeed, this is proven, not all your visitors will browse all your pages. The best is to put 3 or 4 nicely presented in a section of your home page with a button below « more testimonies ». This button will return to a dedicated page of your site on which you will put all the testimonies of your customers (including those on the homepage).
I mean, it might be nice to give customer testimony on each service or product page (a customer who tested the product or service in question of course).

Finally, don't hesitate to put your customers' testimonials elsewhere on your website: in your newsletter, on your flyers, but also on your social networks of course.

5. Some more tips

Here are some more tips:

– When you put your customers' testimonials online on your website, try to organize them by date or by type of product or service concerned so that it is easier to find them for your visitors. You can put buttons that send directly to a section below on the page for example.

– Moreover, it is good to add recent testimonies regularly. It's more relevant to your visitors, and it's also good for your SEO because Google and AI searches like sites that live and do not sleep.

– I also advise you to have pictures to illustrate or a portfolio. It helps to air the text.

– Last important tip: feel free to send reminders to your customers who forget to leave you a testimony, especially if you know they are happy with your services. It is often because they have forgotten or have not had time to do so.

I hope this article will help you understand why and how to collect your customers' testimonials, and where to put them on your website.

Do not hesitate to Contact me If that's something you're considering doing so I can tell you how I can help you:
– designing a form to collect them on a page « Hidden » your website,
– then presenting them on your site (in several places as mentioned above, but especially on a dedicated testimonial page).