Your website (whether it already exists or not) is not just for giving you a presence on the web. He works for you by prospecting, informing and selling for you. If he doesn't, you're wasting time and money. I explain in this article what 5 things your website should do for you entrepreneur and how to turn it into a valuable partner for your business:

1. Attracting the right people while educating your audience

Your site must attract your ideal clientele. How? By responding to the problems it poses because you have the solution to solve them.

To do this, you need to use your clients' vocabulary, improve your SEO with related keywords, and share free advice related to their problem on a blog for example.

Also feel free to display your rates and explain how you work to quickly filter people who do not adhere to these elements.

2. Position yourself as an expert·e

One of the 5 important things your website needs to do for you if you are an entrepreneur, is to show you are an expert·e in your domain.

How? Simply putting on your page « About » your journey, your experience and your successes (e.g. 500 accompanied customers or your years of experience) with a picture of you taken by a professional.

Note that your blog on which you share relevant tips or information also shows your expertise and makes you want to work with you to solve the problem that brings your visitors to your site.

3. Building confidence before first contact

Your site has another important role to play: it is there to give confidence to visitors who come on before they contact you.

That's why It's very important to show you, to explain your journey, putting photos or even videos of you for Explain how you can help them solve their problem. Your prospects will seem to know you before you even contact you, knowing in advance how you will work with them.

Also think of putting forward testimonials from your customers all over your site but also on a dedicated page (which is important to appear in the results of the general AIs). This shows thatWe can trust you. to solve thorns in the foot of people who appeal to you.
Also show your certifications and detail specific case studies if this is relevant to your business.

4. Save you time

One of the 5 important things your website needs to do for you entrepreneur It's saving you time.. Your site is here to do 70% of the sale.

How does he do that? Already, it filters and educates customers as explained above: those who are not close to paying the displayed price, those who are looking for a solution different from the one you propose etc. For this, do not hesitate to clearly specify your operation, the results they will get with you, your rates and consider putting a heading « Answers to Frequently Asked Questions ». So you won't have to explain everything during the first contact and it will save you valuable time.

It also gives visitors the possibility to contact you. They can fill out a questionnaire that allows you to learn more about their needs. They can also make an appointment directly in your calendar which allows you to avoid going back and forth emails that make everyone waste time.

Finally, you can even install a chatbot on your site that answer their questions, which also allows you to waste less time than if you did yourself. Note that a heading « Answers to Frequently Asked Questions » or a newsletter can fulfil the same objective.

5. Capture Opportunities

Your site is also here to allow you to capturing opportunities. Not all visitors who come to your site are ready to take action right away. But if they find your approach interesting, they may be willing to learn more by subscribing to your newsletter, following you on your social networks etc.

The idea here is to Plant a small seed who may germinate later when they are convinced and ready to appeal to you because they will know you better, they will have seen your results in others through the sharing of testimonies, they will be attracted to your universe and your way of working.

The best way to do this is to create a free gift (also called lead-magnet) which shows your expertise by responding to one of their problems. It can take the form of a small e-book, a checklist, a video. In the example above, the fictional website of this dietician offers to download a free guide with 5 super foods to integrate into its menus to boost its defenses with adapted recipes ideas.
Of course, in order to recover the lead-magnet, visitors will have to leave their email address and they will be automatically registered to your newsletter (which will be specified to them when they register). It's obviously something I can help you set up on your site if you need help, don't hesitate to Contact me for that.

In the meantime, you can download my own free gift that will help you laying the foundations of your site without stress (whether it is a new site or a redesign).

If you're not ready·e to put this in place, simply propose one free call with you to discover your services and have answers to questions. This shows that you are accessible. Put a time limit (30 minutes for example) so you don't get overwhelmed. For example, this is what my client Virginie B. is proposing, who is an orientation advisor from its home page.

I hope this article will help you understand what 5 things your website needs to do for you if you are an entrepreneur. It must attract the right people while educating your audience, positioning you as an expert·e, build confidence before first contact, save you time, and finally capture opportunities.
To go further (and if you are already well advanced)·e in your reflection), you can also consider creating passive income through your website because it is also something that it can do for you: by selling tutorials, detailed guides, memberships or via affiliate links.
Don't hesitate to ask your questions or share your comments below this article, I would be delighted to answer it.